【内容简介】Offers an introduction and practical guide to the mathematical models and analysis methodologies vital to business intelligence. This book covers various topics such as data warehousing, data mining and its applications, machine learning, classification, supply optimization models, and decision support systems .【目次】I Components of the decision-making process 1 1 Business intelligence 3 2 Decision support systems 21 3 Data warehousing 45 II Mathematical models and methods 63 4 Mathematical models for decision making 65 5 Data mining 77 6 Data preparation 95 7 Data exploration 113 8 Regression 153 9 Time series 187 10 Classification 221 11 Association rules 277 12 Clustering 293 III Business intelligence applications 317 13 Marketing models 319 14 Logistic and production models 361 15 Data envelopment analysis 385 Appendix A Software tools 399 Appendix B Dataset repositories 401 References 403 Index 413