Innovation and Creativity: Pillars of the Future Global Economy

[Description]

This book brings together different insights into the importance of innovation and creativity to build competitiveness in the European industry and society from different angles. The authors first look at how European countries and their policies have fared on innovation and creativity measures. They go on to examine multinational companies in particular, analyzing research and innovation at the headquarters and subsidiary level and the linkages between them. Looking at the management of innovation in firms and subsidiaries, they gain insights into how firms can innovate more effectively and efficiently. The study examines the role of management control and culture in stimulating creativity as well as an important driver of innovation. The chapters in the book are also complementary in the sense that they include qualitative as well as quantitative studies, from academic researchers to people working in the field. Researchers, professors, managers, students and policymakers interested in innovation, creativity, knowledge, multinational companies, competitiveness and Europe will be enlightened on how to be more creative and innovative.
 

[Content]
  List of contributors                       vii
    1 Innovation and creativity: statement of      1  (14)
    the issues
          Filip De Beule
          Ysabel Nauwelaerts
    2 International trade in disembodied           15 (28)
    technology: trends, patterns and
    comparisons for European and OECD countries
          Nathalie Avallone
          Severine Chedor
          Jean-Louis Mucchielli
    3 A snapshot on STI policies and indicators    43 (42)
    for Belgium
          Peter Teirlinck
    4 A longitudinal perspective on research       85 (18)
    and innovation in Belgium
          Filip De Beule
          Dieter Somers
          Ilke Van Beveren
    5 Which Portuguese firms are more              103(23)
    innovative? The importance of
    multinationals and exporters
          Armando Silva
          Oscar Afonso
          Ana Paula Africano
    6 The effect of export promotion programs      126(29)
    on export satisfaction: a study in the
    Flemish design sector
          Ysabel Nauwelaerts
          Elena Vijfeyken
    7 Do firms benefit from investing in basic     155(18)
    scientific research? An empirical
    investigation for pharmaceutical firms
          Stijn Kelchtermans
          Bart Leten
          Rene Belderbos
    8 FDI motives and host country productivity    173(23)
    effects of US MNEs
          John Cantwell
          Roger Smeets
    9 Reverse technology diffusion: on the         196(27)
    diffusion of technological capabilities
    from competence-creating subsidiaries to
    headquarters of the MNE
          Katarina Blomkvist
    10 Innovation initiative within foreign        223(19)
    subsidiaries in South Korea: determinants
    and outcomes
          Axele Giroud
          Yoo Jung Ha
          Mo Yamin
    11 Management control in creative firms        242(22)
          Nathalie Beckers
          Martine Cools
          Alexandra Van den Abbeele
    12 The TELE case: linking innovation           264(17)
    process and culture in a large service
    company
          Jens O. Meissner
          Martin Sprenger
Index                                              281