[内容简介]
A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research. Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a rese...  more »arch method, argue and motivate, and how to collect, analyse and present the data. The following online resources support the text: For Instructors: PowerPoint slides  

[目次]1	Introduction	3
2	Research in business studies	8
3	The research process	29
4	Research problems	43
5	Research design	56
6	Measurements	75
7	Data sources	91
8	Data collection	108
9	Sampling in empirical research	145
10	Preparation and analysis of data	157
11	Quantitative data analysis	175
12	Qualitative data analysis	202
13	Writing the final report	224