【内容简介】Basic Strategy in Context centres on real-world firms and managers by giving each chapter’s cases a higher weighting in importance and explanation than is normal. Given this emphasis on real-world as opposed to theoretical treatment the book enables the solving of practical business problems like those below. This emphasis on reality is cemented by the book’s treatment of diversity as being the norm highlighted through European business cases from different countries. Giving example answers andlinks from case to theory rams home further the expected usefulness of the book to students about to enter industry. Often theory and cases are treated as different and separated topics; we believe that our integrated didactic treatment is quite unique. Finally we use the basic theories of strategy and then show how these mainly simple concepts can be extended to solve tricky business problems anywhere in any industry.
【目次】Chapter 1 Introduction

Chapter 2 What is Strategy?

Chapter 3 Analysing the Internal Environment

Chapter 4 The External Environment

Chapter 5 Stakeholders and Corporate Governance

Chapter 6 Ethics

Chapter 7 Strategic Direction

Chapter 8 Focus ? Differentiation or Low Cost

Chapter 9 Change

Chapter 10 Mergers and Acquisitions

Chapter 11 Control

Chapter 12 Knowledge and the Learning Organisation

Chapter 13 Innovation and Corporate Entrepreneurship

Chapter 14 Culture

Chapter 15 Leadership

Chapter 16 Integrative Case

Index