[内容简介]
BDT takes a business-first approach, improving students' perception of the value of IS within the business discipline. This perspective allows instructors to more easily demonstrate how technology and systems support business performance and growth. The adaptive chapter/plug-in organization enables the instructor to adjust content according to their business or technical preferences.
[Table Of Contents]
Preface
About the Authors
UNIT 1 Achieving Business Success through Information Technology
How Levi's Got Its Jeans into Wal-Mart
Introduction
Business Driven Technology Overview
Unit 1: Achieving Business Success through Information Technology
Unit 2: Managing Information for Business Initiatives
Unit 3: Enhancing Business Decisions
Unit 4: Creating Collaborative Partnerships in Business
Unit 5: Transforming Organizations
Chapter 1 Case: Technology in Business
Plug-In Pointers: T1, T2
Identifying Competitive Advantages
The Five Forces Model---Evaluating Business Segments
Buyer Power
Supplier Power
Threat of Substitute Products or Services
Threat of New Entrants
Rivalry among Existing Competitors
The Three Generic Strategies---Creating a Business Focus
Value Chains---Targeting Business Processes
Chapter 2 Case: Say ``Charge It'' with Your Cell Phone
Strategic Initiatives for Implementing Competitive Advantages
Supply Chain Management
Customer Relationship Management
Enterprise Resource Planning
Chapter 3 Case: Consolidating Touchpoints for Saab
Measuring the Success of Strategic Initiatives
Benchmarking---Baselining Metrics
The Interrelationships of Efficiency and Effectiveness IT Metrics
Determining IT Effectiveness
Web Traffic Analysis
Chapter 4 Case: How Do You Value Friendster?
Organizational Structures That Support Strategic Initiatives
IT Roles and Responsibilities
The Gap between Business Personnel and IT Personnel
Fundamental Support Structures---Ethics and Security
Ethics
Security
Chapter 5 Case: CCRM---Customer's Customer Relationship Management
Plug-In Pointers: B1, B2
Unit Summary
Unit Closing Case One: Motivating and Rewarding an Organization's Most Valuable Asset---Its Employees
Unit Closing Case Two: Delta Airlines Plays Catch-Up
Making Business Decisions
Making Collaborative Decisions
UNIT 2 Managing Information for Business Initiatives
Searching for Revenue---Google
Introduction
Valuing Organizational Information
The Value of Transactional and Analytical Information
The Value of Timely Information
The Value of Quality Information
Understanding the Costs of Low-Quality Information
Understanding the Benefits of High-Quality Information
Chapter 6 Case: Fishing for Quality
Storing Organizational Information---Databases
Relational Database Fundamentals
Entities, Entity Classes, and Attributes
Keys and Relationships
Relational Database Advantages
Increased Flexibility
Increased Scalability and Performance
Reduced Information Redundancy
Increased Information Integrity (Quality)
Increased Information Security
Database Management Systems
Data Definition Component
Data Manipulation Component
Application Generation and Data Administration Components
Integrating Information among Multiple Databases
Chapter 7 Case: Hotcourses Increases Revenues by 60 Percent
Plug-In Pointers: T4, T5
Viewing and Protecting Organizational Information
Data Warehouse Fundamentals
Multidimensional Analysis and Data Mining
Information Cleansing or Scrubbing
Keeping Business Operations Running Smoothly
Backup and Recovery Strategy
Disaster Recovery Plan
Building Adaptable Systems
Flexibility
Scalability
Reliability
Availability
Performance
Chapter 8 Case: Connecting Austria
Plug-In Pointer: T3
Unit Summary
Unit Closing Case One: Harrah's---Gambling Big on Technology
Unit Closing Case Two: Evaluating Swiss Army's Success
Making Business Decisions
Making Collaborative Decisions
UNIT 3 Enhancing Business Decisions
Revving Up Sales at Harley-Davidson
Introduction
Enabling the Organization---Decision Making
Decision Support Systems
Executive Information Systems
Artificial Intelligence (Al)
Expert Systems
Neural Networks
Intelligent Agents
Data Mining
Cluster Analysis
Association Detection
Statistical Analysis
Chapter 9 Case: Finding the Best Buy
Extending the Organization---Supply Chain Management
Supply Chain Management's Explosive Growth
Using Supply Chain Management to Enhance Decision Making
Supply Chain Management Success Factors
Chapter 10 Case: BudNet
Plug-In Pointer: B3
Building a Customer-Centric Organization---Customer Relationship Management
Customer Relationship Management's Explosive Growth
Using Analytical CRM to Enhance Decisions
Customer Relationship Management Success Factors
Chapter 11 Case: Gearing Up at REI
Plug-In Pointer: B4
Integrating the Organization From End to End---Enterprise Resource Planning
Enterprise Resource Planning's Explosive Growth
The Connected Corporation
Integrating SCM, CRM, and ERP
Chapter 12 Case: Hilton Purchases New Suite
Plug-In Pointer: B5
Unit Summary
Unit Closing Case One: Building Lego's IT Systems One Block at a Time
Unit Closing Case Two: eBay's Cosmos Business Intelligence System
Making Business Decisions
Making Collaborative Decisions
UNIT 4 Creating Collaborative Partnerships in Business
Amazon.com---Just a Click Away
Introduction
Creating Collaborative Partnerships Through E-Business
Evolution of E-Business
E-Business Economy
The Importance of the E-Business Model
Business-to-Business (B2B) Overview
Business-to-Consumer (B2C) Overview
The Difference between B2C and B2B E-Business
Challenges of the E-Business Models
Security Concerns
Taxation
Consumer Protection
The Evolution of the E-Marketplace
The Next Generation: M-Commerce
Chapter 13 Case: 7-Eleven's Dream Team
Plug-In Pointer: B7
Enhancing Collaborative Partnerships
The Need for Collaboration
Content Management Systems
Workflow Management Systems
Groupware Systems
Peer-to-Peer Systems
Knowledge Management Systems
Collaboration Trends
Chapter 14 Case: The Skinny on Knowledge Management at Frito-Lay
Outsourcing Collaborative Partnerships
Insourcing
Outsourcing
Financial Savings
Increase Technical Abilities
Market Agility
Developing Strategic Outsourcing Partnerships
Sourcing's New Surge---Offshoring
Chapter 15 Case: Outsourcing Can Change Everything
Plug-In Pointer: B6
Integrating Collaborative Partnerships
Providing Web-based User Access
Internet Service Provider
Online Service Provider
Application Service Provider
Portals: A Window into the Future
The Future of Integration Is Open
Chapter 16 Case: JetBlue: Green with Envy
Plug-In Pointer: B8
Unit Summary
Unit Closing Case One: GM Drives Web Services
Unit Closing Case Two: Outsourcing at DuPont
Making Business Decisions
Making Collaborative Decisions
UNIT 5 Transforming Organizations
Masters of Innovation, Technology, and Strategic Vision
Introduction
Fostering an Innovative Organization
Focusing on the Unexpected
Chapter 17 Case: Maintaining TiVo's Popularity
Creating a Wireless Organization
Mobile and Wireless Technologies
Business Drivers for Wireless Technology
Wireless Industry Outlook
The Wireless Culture
Chapter 18 Case: Watching the Weather
Building Software to Support an Agile Organization
Developing Software---The Systems Development Life Cycle (SDLC)
Software Development Methodologies
Waterfall Methodology
Rapid Application Development Methodology (RAD)
Extreme Programming Methodology
Agile Methodology
Developing Successful Software
Slash the Budget
If It Doesn't Work, Kill It
Keep Requirements to a Minimum
Test and Deliver Frequently
Assign Non-IT Executives to Software Projects
Project Managing the Systems Development Effort
Chapter 19 Case: Transforming the Entertainment Industry---Netflix
Plug-In Pointers: B9, B10, T6
Developing a 21st Century Organization
21st Century Organization Trends
Increased Focus on IT Infrastructure
Increased Focus on Security
Increased Focus on e-Business
Increased Focus on Integration
Chapter 20 Case: Creating a Clearer Picture for Public Broadcasting Service (PBS)
Plug-In Pointer: T7
Unit Summary
Unit Closing Case One: Watching Where You Step---Prada
Unit Closing Case Two: Fear the Penguin
Making Business Decisions
Making Collaborative Decisions
Information Security
Introduction
The First Line of Defense---People
The Second Line of Defense---Technology
Authentication and Authorization
Something the User Knows such as a User ID and Password
Something the User Has such as a Smart Card or Token
Something That Is Part of the User such as a Fingerprint or Voice Signature
Prevention and Resistance
Content Filtering
Encryption
Firewalls
Detection and Response
Plug-In Summary
Closing Case One: Thinking Like the Enemy
Closing Case Two: Homeland Security
Ethics
Introduction
Ethics
Information Has No Ethics
Developing Information Management Policies
Ethical Computer Use Policy
Information Privacy Policy
Acceptable Use Policy
E-Mail Privacy Policy
Internet Use Policy
Anti-Spam Policy
Ethics in the Workplace
Monitoring Technologies
Employee Monitoring Policies
Plug-In Summary
Closing Case One: Sarbanes-Oxley: Where Information Technology, Finance, and Ethics Meet
Closing Case Two: Spying on Employees
Making Business Decisions
Supply Chain Management
Introduction
Supply Chain Strategies
Supply Chain Drivers
Facilities Driver
Location
Capacity
Operational Design
Inventory Driver
Cycle Inventory
Safety Inventory
Transportation Driver
Method of Transportation
Transportation Route
Information Driver
Information Sharing
Push vs. Pull Information Strategy
Applying a Supply Chain Design
Future Trends
Plug-In Summary
Closing Case One: Listerine's Journey
Closing Case Two: Crafting an SCM Strategy for Michaels
Making Business Decisions
Customer Relationship Management
Introduction
The Evolution of CRM
Operational CRM
Marketing and Operational CRM
List Generator
Campaign Management
Cross-Selling and Up-Selling
Sales and Operational CRM
Sales Management
Contact Management
Opportunity Management
Customer Service and Operational CRM
Contact Center
Web-Based Self-Service
Call Scripting
Analytical CRM
Current Trends: SRM, PRM, and ERM
Supplier Relationship Management
Partner Relationship Management
Employee Relationship Management
Future Trends
Plug-In Summary
Closing Case One: Fighting Cancer with Information
Closing Case Two: Calling All Canadians
Making Business Decisions
Enterprise Resource Planning
Introduction
Core and Extended ERP Components
Core ERP Components
Accounting and Finance Components
Production and Materials Management Components
Human Resource Components
Extended ERP Components
Business Intelligence Components
Customer Relationship Management Components
Supply Chain Management Components
E-Business Components
ERP Benefits and Risks (Cost)
The Future of ERP
Internet
Interface
Wireless Technology
Plug-In Summary
Closing Case One: PepsiAmericas' Enterprise
Closing Case Two: Demanding Chocolate
Making Business Decisions
Strategic Outsourcing
Introduction
The Outsourcing Phenomenon
Outsourcing Benefits
Outsourcing Options
Offshore Outsourcing
The Leaders
The Up-and-Comers
The Rookies
The Challenges of Outsourcing
Future Trends
Multisourcing
Plug-In Summary
Closing Case One: Mobil Travel Guide
Closing Case Two: Outsourcing Brew
Making Business Decisions
E-Business Models
Introduction
E-Business: Commerce on the Internet
Direct Marketing, Selling, and Services
Financial and Information Services
Maintenance, Repair, and Operations (MRO)
Intermediaries
E-Business Models
Business-to-Business (B2B) Models
Buyer Model (Few Buyers, Many Sellers)
Marketplace Model (Many Buyers, Many Sellers)
Longer Term Relationship Model (Few Buyers, Few Sellers)
Seller Model (Many Buyers, Few Sellers)
Business-to-Consumer (B2C) Business Models
E-Shop
E-Mall
Consumer-to-Consumer (C2C) Business Model
E-Business Challenges
Current Trends: E-Marketplaces
E-Marketplace Benefits and Revenue Models
The ``Content'' Perspective of E-Marketplaces
Future Trends: E-Channels, E-Portals, and E-Government
Plug-In Summary
Closing Case One: E-Business@eBay
Closing Case Two: Mail with PostalOne
Making Business Decisions
Emerging Trends and Technologies
Introduction
Reasons to Watch Trends
Trends Shaping Our Future
The World's Population Will Double in the Next 40 Years
Population in Developing Countries Is Living Longer
The Growth in Information Industries Is Creating a Knowledge-Dependent Global Society
The Global Economy Is Becoming More Integrated
The Economy and Society Are Dominated by Technology
Pace of Technological Innovation Is Increasing
Time Is Becoming One of the World's Most Precious Commodities
Technologies Shaping Our Future
Digital Ink
Digital Paper
Radio Frequency Identification (RFID)
Teleliving
Alternative Energy Sources
Autonomic Computing
Plug-In Summary
Closing Case One: Autonomic Railways
Closing Case Two: Wireless Progression
Making Business Decisions
Systems Development
Introduction
Systems Development Life Cycle
Phase 1: Planning
Identify and Select the System for Development
Assess Project Feasibility
Develop the Project Plan
Phase 2: Analysis
Gather Business Requirements
Create Process Diagrams
Perform a Buy vs. Build Analysis
Phase 3: Design
Design the IT Infrastructure
Design System Models
Phase 4: Development
Develop the IT Infrastructure
Develop the Database and Programs
Phase 5: Testing
Write the Test Conditions
Perform the System Testing
Phase 6: Implementation
Write Detailed User Documentation
Determine Implementation Method
Provide Training for the System Users
Phase 7: Maintenance
Build a Help Desk to Support the System Users
Perform System Maintenance
Provide an Environment to Support System Changes
Software Problems Are Business Problems
Unclear or Missing Business Requirements
Skipping SDLC Phases
Failure to Manage Project Scope
Failure to Manage Project Plan
Changing Technology
Plug-In Summary
Closing Case One: Disaster at Denver International Airport
Closing Case Two: Reducing Ambiguity in Business Requirements
Making Business Decisions
Project Management
Introduction
Project Management Fundamentals
Choosing Strategic Projects
Setting the Project Scope
Managing Resources and Maintaining the Project Plan
Change Management and Risk Management
Change Management
Preparing for Change
Risk Management
Mitigating Risk
Successful Project Management Strategies
Plug-In Summary
Closing Case One: Staying on Track---Toronto Transit
Closing Case Two: Automating Autodesk
Making Business Decisions
Hardware and Software
Introduction
The Basics of Hardware and Software
Computer Categories
Personal Digital Assistants (PDAs)
Notebook Computers
Tablet Computers
Desktop Computers
Minicomputers, Mainframe Computers, and Supercomputers
Software
Application Software
Personal Productivity Software
Vertical and Horizontal Market Software
System Software
Operating System Software
Utility Software
Hardware
Common Input Devices
Common Output Devices
Monitors
Printers
Characteristics of CPUs and RAM
Common Storage Devices
Telecommunications Devices
Connecting Devices
Buses, Expansion Slots, and Expansion Cards
Ports and Connectors
Wireless Connections
Plug-In Summary
Making Business Decisions
Networks and Telecommunications
Introduction
The Need for Networking
The Benefits of Computer Networking
Networking Basics
Local Area Network (LAN) Basics
Wide Area Network (WAN) Basics
Metropolitan Area Network (MAN) Basics
Networks---The Big Picture
Physical Topologies
Network Access Methods (Protocols)
Token Ring
Ethernet
Fiber Distributed Data Interface (FDDI)
Networking Hardware
Guided Media
Twisted-Pair Wiring
Coaxial Cable
Fiber Optic Cable
Unguided Media
Transmitting and Receiving Devices
Network Adapters
Modems
Repeaters
Concentrators, Hubs, and Switches
Bridges, Routers, and Gateways
Microwave Transmitters
Infrared and Laser Transmitters
Cellular Transmitters
Wireless LAN Transmitters
The Network Operating System
Client-Server Networks
Thin Client-Server Networks
Peer-to-Peer Networks
Internet Technology
Transmission Control Protocol/Internet Protocol (TCP/IP)
World Wide Web (WWW)
Intranet
Extranet
Virtual Private Network (VPN)
Plug-In Summary
Making Business Decisions
Decision-Analysis Tools in Excel
Introduction
PivotTables
PivotTable Terminology
Building a PivotTable
Using the PivotTable Feature
Modifying a PivotTable View
PivotTable Tools
Building a PivotChart
Goal Seek
Using the Goal Seek Command
Solver
Installing Solver
Setting Up the Problem
Editing a Solver Forecast
Scenario Manager
Setting Up Scenarios
Compare the Scenarios
Modifying a Scenario
Creating a Scenario Summary Report
Plug-In Summary
Making Business Decisions
Designing Database Applications
Introduction
Entities and Data Relationships
Entities and Their Attributes
Entity Identifiers
Single-Valued versus Multi-Valued Attributes
Documenting Logical Data Relationships
Basic Data Relationships
One-to-One Relationship
One-to-Many Relationship
Many-to-Many Relationship
Relationship Connectivity and Cardinality
Documenting Relationships---The Chen Method
Dealing with Many-to-Many Relationships
Composite Entities
Schemas
The Relational Data Model
Understanding Relations
Columns and Column Characteristics
Rows and Row Characteristics
Primary Key
Representing Data Relationships
Foreign Keys and Primary Keys in the Same Table
Referential Integrity
The Data Dictionary
Relationships and Business Rules
Normalization
Normal Forms
First Normal Form (1NF)
Second Normal Form (2NF)
Third Normal Form (3NF)
Normalized Relations and Database Performance
Plug-In Summary
Making Business Decisions
Touring Access
Introduction
Creating an Access Database
Try IT---Creating a New Database
Saving a Database in Access
Using the Database Window and Object Views
Designing a Database
Create a Table
Adding a Field
Setting the Field Properties
Setting the Data Type
Field Size Property
Format Property
Decimal Places Property
Input Mask Property
Caption Property
Default Value Property
Validation Rule
Validation Text
Required Property
Indexed Property
Smart Tags
Designating a Primary Key
Try IT---Build Tables
Setting Up Table Relationships
Try IT---Create Relationships
Creating Forms and Data Access Pages
Try IT---Create a Form Using the Form Wizard
Creating a Query
Creating a Basic Query with the Simple Query Wizard
Try IT---Create a Query
Modifying a Query
Try IT---Modify a Query
Generating Reports
Try IT---Use the Report Wizard
Modifying a Report
Try IT---Modify a Report
Plug-In Summary
Making Business Decisions
Object-Oriented Technologies
Introduction
Traditional Technology Approach
Information View
Procedure View
The Problem with the Traditional Technology Approach
Object-Oriented Technology Approach
Information and Procedure Views Combined
Object-Oriented Approach and the Real World
Five Primary Concepts of Object-Oriented Technologies
Information
Procedures
Classes
Multiple Classes
Objects
Messages: How Classes and Objects Interact
How the Five Primary Concepts Interact
Real-World Object-Oriented Example
Three Fundamental Principles of Object-Oriented Technologies
Inheritance
Primary Business Benefit of Inheritance: Reuse
Encapsulation
Primary Business Benefit of Encapsulation: Quality
Polymorphism
Primary Business Benefit of Polymorphism: Productivity
An Object-Oriented Business Example
18 Months to Get a New Product to Market
One Hour to Launch a New Product
Inventory Control
Scalability and Expandability
Types of Object-Oriented Technologies
Object-Oriented Programming Languages
Object-Oriented Database Systems
Object-Oriented Technologies and Client/Server Environments
Plug-In Summary
Making Business Decisions
Valuing Technology
Introduction
Metrics---Measuring IT Value
Business Metrics in IT
Financial Metrics
Capital Budgeting
Project Classifications
The Five Common Financial Metrics
Net Present Value (NPV)
Decision Rule---NPV
Internal Rate of Return (IRR)
Decision Rule---IRR
Return on Investment (ROI)
Decision Rule---ROI
Payback Period (PB)
Decision Rule---PB
Total Cost of Ownership (TCO)
Decision Rule---TCO
Assessing the Value of IT
Customer Metrics
Web Traffic Analysis
Behavioral Metrics
Comparative Metrics
IT Spending by Activity and Resource
IT Spending as a Percentage of Revenue
IT Budget Allocated per Employee
The Value of the Help Desk
Plug-In Summary
Making Business Decisions
Project 1: The Importance of Information Technology
Project 2: Strategic and Competitive Advantage
Project 3: Assessing the Value of Information
Project 4: Network Security
Project 5: Qualitative Analysis
Project 6: Small Business Analysis
Project 7: Mining Information
Project 8: Data Warehouse and CRM Challenge
Project 9: Analyzing a Supply Chain
Project 10: Outsourcing Information Technology
Project 11: E-Business
Project 12: Emerging Trends and Technology
Project 13: Open Source on a Large Scale
Project 14: Aligning IT with Business Goals
Project 15: Transforming Campaign Finance
Project 16: Relational Data Structure
Project 17: Building a Relational Database
Project 18: Buy or Lease
Project 19: Gathering Business Requirements
Project 20: Project Management
Glossary
Notes
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