[内容简介]

The sports business has become one of the fastest growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports-related business has so far received relatively little attention from management scholars and social scientists. This book argues that we can no longer afford to ignore this important economic and social phenomenon. It presents a new conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations. Key concepts are illustrated with case studies of sporting organizations, including Real Madrid, FC Barcelona and the Americas Cup. Written by a team of authors from one of Spain's leading business schools, it provides a unique set of theoretical and practical insights for researchers and sports organization managers.

[目录]

List of figures

List of tables

List of contributing authors

Foreword

Introduction Kevin Roberts Roberts, Kevin 1

1 The virtuous circle of value creation in the sports industry Kevin Roberts Roberts, Kevin 7

2 Value creation and performance criteria for sport entities Kevin Roberts Roberts, Kevin 22

3 National context and profit strategy of the sport entity: how to overcome the national borders of the sport entities? Ignacio Urrutia Urrutia, Ignacio 60

4 Value creation in two of the most prestigious Spanish football clubs: Real Madrid CF and FC Barcelona, 2000-2006 Tanguy Jacopin Jacopin, Tanguy 103

5 The proto-image of Real Madrid: implications for marketing and management Tanguy Jacopin Jacopin, Tanguy 145

6 Value creation from the organizational structure of a sports entity Magdalena Opazo Opazo, Magdalena 176

Appendix I Why NGOs matter for the success of sporting events: the case of the America's Cup Magdalena Opazo Opazo, Magdalena 209

Appendix II Strategic evaluation of sponsorship and patronage Ignacio Urrutia Urrutia, Ignacio 220

Appendix III Structural characteristics of sport organizations: main trends in the academic discussion Carlos Marti Marti, Carlos 229

Index Carlos Marti Marti, Carlos 262