[ 内容简介]
《新世界商务英语系列教材:工商导论(英文版)》面向三个层次：研究生、本科和高职高专。研究生层次的商务英语适用于全国各高等院校商务英语方向以及财经类专业的硕士研究生。整体思路贯彻《研究生英语教学大纲》和《考试大纲》，适应全国研究生英语教学发展的新要求。本套全国高等院校研究生商务英语系列教材由阅读教程、翻译教程、写作教程和听说教程以及配套多媒体课件组成。

[ 目录]
Chapter One Business Plan
Chapter Two Forms of Business Ownership
Chapter Three Strategic Management
Chapter Four Marketing
Chapter Five Product Development
Chapter Six Pricing
Chapter Seven Promotion
Chapter Eight Distribution
Chapter Nine Organizational Structure
Chapter Ten Corporate Financing
Chapter Eleven Accounting and Financial Analysis
Chapter Twelve Motivating， Satisfying， and Leading Employees
Chapter Thirteen Market， Supply and Demand
Chapter Fourteen Money and Banking
Chapter Fifteen International Business
Chapter Sixteen Balance of Payment
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