[内容简洁]本书阐述经贸谈判意识、重视口语谈判实践、拓展经贸谈判知识、发展经贸谈判技巧、提高经贸谈判口语能力。适合于大学和职业技术学院用于经贸英语口语教学,也可以作为经贸谈判从业人员习练英语口语、寻求经贸谈判策略及学习经贸谈判英语语言技巧的参考工具书。
[目录]
UnitOnePriceConflictsandDecisions
价格谈判冲突与决断/2
1NegotiationAwareness谈判意识/3
2NegotiationDialogues谈判对话/4
Dialogue1.YourPriceIsReallyHigh你方价格实在太高/4
Dialogue2.CanWeMeetEachOtherHalfWay?我们各让一半好吗?/6
Dialogue3.Y0u’veComeaLongWaytoMeetMe你已经作了很大的让步/7
3NegotiationStatements谈判语句/9
4NegotiationTips谈判秘诀/11
1.BePrepared充分准备/11
2.UnderstandtheNeedsofYour“Adversary”了解对手的需求/11
3.KnowWhatYourNeedsAre明白己方的需求/12
4.NegotiationsInvolveonGoingRelationships谈判着眼长远关系/12
5.EveryNegotiationIsDifferent谈判不能千篇一律/12
5WisdomPhrases随机应辩/13
StartingNegotiations开始谈判/13
MovingtotheNextItem转换谈判事项/14
第一单元参考译文/14
1.谈判意识/14
2.谈判对话/15
4.谈判秘诀/18
UnitTwoQuality?and?QuantityConflictsandDecisions
质量和数量谈判冲突与决断/9
1NegotiationAwareness谈判意识/20
2NegotiationIDialogues谈判对话/21
Dialogue1.QualityandDesignNotSuitable质量和图案不合适/21
Dialogue2.GoodsGuaranteedtoBeUptoExportStandards货物保证达到出口标准/22
Dialogue3.PoultryNotUptoOurStandards禽类制品没有达到我方质量标准/25
3NegotiationStatements谈判语句/26
4NegotiationTips谈判秘诀/28
1.NeverLie讲究诚实/28
2.BeFair讲究公平/28
3.Don’tTipYourHand不要摊牌/29
4.BeFlexible随机应变/29
5.WinningIsn’tEverything赢不是惟一目的/29
6.QuitWhileYouAreAhead见好就收/29
5WisdomPhrases随机应辩/30
AskingforanOpinion征求意见/30
第二单元参考译文/31
1.谈判意识/31
2.谈判对话/31
3.谈判秘诀/34
……