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新闻传播专业英语
发布日期:2012-05-24  浏览

【内容简介】
   《新闻传播专业英语》以培养学生具有与国外相关人士交流媒体发展和新闻传播专业的能力为目标,内容共分12章,涉及报纸、杂志、书籍、广播、电视、电影、网络、广告等领域。本书适合高等院校新闻传播专业学生使用,也可供相关爱好者学习。
【目录】
Chapter One Mass Media and Mass Communication
 Section 1 The Role of Media and Mass Communication in an Information Society
 Section 2 Mass Communication Process
 Section 3 Mass Media Effects
Chapter Two Newspaper
 Section 1 Overview of Newspaper Industry
 Section 2 Different Forms of Newspaper Articles
 Section 3 Newspaper Development and Challenges
Chapter Three Magazine
 Section 1 Function and Readership
 Section 2 Types of Magazine
 Section 3 Difficulties and Hopes
Chapter Four Book
 Section 1 Special Features
 Section 2 Types of Books
 Section 3 New Trends
Chapter Five Radio Broadcasting
 Section 1  Golden Days of Radio
 Section 2  Adjustment and Development
 Section 3  New Trends of Radio Development
Chapter Six TV Broadcasting
 Section 1 Dominant Role of TV in People’s Life
 Section 2 Technological Development
 Section 3 TV Journalism
 Section 4 Controversial Issues
 Section 5 TV Regulation
Chapter Seven Film
 Section 1 Beginning Days
 Section 2 U.S. Film Industry
 Section 3 Bollywood and Film Industry in India
 Section 4 Chinese Film Industry
Chapter Eight Internet
 Section 1 Advantages
 Section 2 Worries
 Section 3 Regulation and Control

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