Foundations in strategic management（战略管理精要）
发布日期:2006-11-22 浏览次
[内容简介]
本书简洁、明了地讨论了战略管理领域核心和热点问题，它不仅文风轻松活泼，而且短小精悍，涵盖了所有主要的战略管理话题，囊括了现代和古典理论，提炼了该领域代表性学者的观点，将当前的分歧、观点和实例有机地编纂在一起。本书以传统的战略管理过程模型、基于资源的战略管理模型、深入讨论了基于资源的理论、组织间利益相关者的关系、伦理和企业战略、交易费用理论、代理理论、重构、全球竞争、战略联盟等问题。此外，电子商务和新经济的话题也贯穿于全书的实例、概念、假设和推论中。
[目次]
THESTRATEGICMANAGEMENTPROCESS
WhatIsStrategicManagement?
ExternalandInternalEnvironmentalAnalysis
StrategicDirection
BusinessandCorporateStrategyFormulation
StrategyImplementationandControl
StrategicRestructuring
AlternativePerspectivesonStrategyDevelopment
DeterminismVersusEnactment
DeliberateVersusEmergentStrategyFormulation
StakeholderAnalysisandManagement
TheResource-BasedViewoftheFirm
EthicsandSocialResponsibility
TheCaseforGoingGlobal
KeyPointsSummary
References
THEEXTERNALENVIRONMENT
TheBrcio-culturalForces
EconomicForces
TechnologicalForces
Political/LegalForces
TheTaskEnvironment
CompetitiveForces
ExternalStakeholdersandEnvironmentalUncertainty
PartneringwithExternalStakeholders
StrategicGroups
KeyPointsSummary
References
THEINTERNALENVIRONMENTANDSTRATEGICDIRECTION
TheInternalEnvironment
TheChiefExecutiveOfficer
BoardsofDirectorsandAgencyCosts
EmployeesandCulturd
InternalResourcesandCompetitiveAdvantage
AssessingInternalStrengthsandWeaknesses
EstablishmentofStrategicDirection
OrganizationalMission
BusinessDefinition
OrganizationalVision
PurposeandEthics
BUSINESSSTRATEGY
CORPORATESTRATEGY
STRATEGYIMPLEMENTATION
STRATEGICCONTROLANDRESTRUCTURING
STRATEGIESINANINTERNATIONALCONTEXT
APPENDIX1PRERINGASTRATEGICANALYSIS
【关闭】
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