[内容简介]

      《国际商务英语》是适用于普通高高院校国际贸易，工商管理，电子商务。财政金融，外贸英语，涉外文秘等专业的商务英语阅读教材。通过学习有关商务活动的语言材料，学生可以熟悉并掌握当代商务理念和国际商务惯例，了解英语国家的社会和商业文化。具体教学要求为：能读懂中等难度的商务英语文章，理解准确率在75%以上；能够翻译一般性商务材料，词汇要求为认知词汇达到7000至8000个单词，其中熟练掌握约5000个单词。

[目录]
Unit 1 What is International Business?
Unit 2 Exporting and Importing Procedures
Unit 3 Documents
Unit 4 Business Organization and WTO
Unit 5 Regulations and Trade Barrier
Unit 6 E-commerce
Unit 7 Joint Ventures
Unit 8 Intellectual Property
Unit 9 Marketing and Sales
Unit 10 Accounting
Unit 11 Human Resources Management
Unit 12 Intemational Convention
Unit 13 Public Relations and Advertisement
Unit 14 Culture and Communication
Unit 15 Globalization
Unit 16 International Taxation
Keys to Exercises
“商务英语阅读”课程教学大纲
参考文献